Newberry College Adds Digital Marketing Degree

Newberry College has added a Digital Marketing degree to its programs of study. The new major provides students with a relevant, career-focused program centering on an in-demand field.

The Bachelor of Science degree in Digital Marketing is an interdepartmental collaboration between the Business Administration, Communications, Social Media and Graphic Design departments to bring a broad base of academic theory and applied learning together into a single program that prepares students for a variety of career paths.

“The Digital Marketing program is highly applicable for marketing and media/communications careers,” said Dr. Timothy Elston, Dean for Academic Affairs. “It prepares students to pursue career opportunities utilizing technology in the business world. As an interdepartmental program, it effectively incorporates the technical, artistic and analytical skills students require for success in these fields.”

The Digital Marketing major includes courses related to business, e-commerce, and the use of social media and other forms of digital marketing. The program is open for enrollment for spring 2016 and beyond.

For more information about degree programs at Newberry College, go to www.newberry.edu or call 803.321.5127 or email admission@newberry.edu.